Jagdish N. Sheth`(born 1938) is the Charles H. Kellstadt`Professor`of`Marketing`at the Goizueta Business School of`Emory University. He is an internationally recognizedbusiness`consultant`whose client list includes`AT&T,`BellSouth,`Ford,`GE,`Motorola,`Square D,`Whirlpool`and`Sprint. He also an educator, the winner of many awards and honors, and a member of the`American Psychological Association. He is the founder of the Center for Relationship Management at Emory University and Center for Telecommunications Management at`University of Southern California. He was a prominent member of the core team during the initial years of`Indian Institute of Management Calcutta, the first`Indian Institute of Management.`In 2003, he founded the`India, China & America Institute, a non-profit institute providing a sustainable, non-governmental platform to identify and drive synergies among India, China and America in the areas of emerging markets, commercial growth and alignment of policies for the benefit of a vast number of people.

Sheth has been conferred with the P.D. Converse Award, Charles Coolidge Parlin Award and the Irwin McGraw Hill Distinguished Marketing Educator Awards by the`American Marketing Association.

Sheth was born in`Burma`(now`Myanmar), where his father had migrated from Western India to set up a business as a rice merchant. In 1941, the family emigrated as a`refugees in wake of Japanese invasion of Burma to`India. He received most of his schooling in`Madras`(now`Chennai). It was here that he met his future wife, Madhuri Shah, at a local literacy society for high school students that he had founded.

He has published more than 400 research papers and more than 40 books on various disciplines and topics. His insights on global competition, strategic thinking, geopolitics, and emerging markets are considered revolutionary.

Professor Sheth`s timely advice aids business leaders, and policymakers looking to develop long-term strategies for positioning for the future.

We at Think Inc. had the privilege of listening to Dr. Jagdish Sheth at the Digital Marketing Conclave on July 21st at Chennai held in association with Vellore Institute of Technology. Below are two links where you can hear him in action and get new insights into the world of Marketing.

Courtesy: Wikipedia, Website of Dr. Jagdish Sheth

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